The Quarter
The Quarter, the second Melbourne property development project by Modus Unique Developments, offered an architecturally designed, masterplanned townhouse community of a quality not yet seen in Springvale.
Year
2017
Role
Creative Director
Client
Plan B Marketing for Modus Unique Developments
An area that draws you in like an old friend. An eclectic mix of sights, sounds and flavours evokes memories of friends and family.
The Project
Working with the team at Plan B Marketing, we were tasked with developing a campaign brand and positioning that would not only help elevate this emerging suburb by telling a story of place, but also present the development as one that would add to the community.
Project deliverables included brand identity and style guide, custom photography and video, custom website, sales and display suite interior and user journey design, hero project brochure and associated sales materials including floorplan posters, agent flipbooks, press advertising and direct mail campaigns.
The Quarter sold out in record time, and was proudly awarded a Sustainable Development Award for Exceeding Best Practice Sustainable Design Benchmarks in residential development across energy efficiency, water efficiency, stormwater management and indoor environmental quality.
Produced for Modus Unique Developments on behalf of Plan B Marketing. Photography and video by Juzzy Kane with drone capture by Harpy Film.
