Hothouse Co.

An inter-disciplinary creative incubation environment where unique, innovative ideas are given the support and resources they need to flourish.
The Brief

The HotHouse Company is an inter-disciplinary creative incubation environment based at the prestigious All Saints College, Perth, where unique, experimental ideas are given the support they need to flourish.

Their brief was to create a distinctive, inspiring brand identity that could succinctly encompass a range of creative disciplines and a visual language that could be translated across a range of touchpoints that evokes a sense of creative experimentation.

The resulting brand embodies the dynamic nature of the hub, encompassing many different practices. The brandmark is constructed from a geometric typeface and icon which are modular in structure, referencing iteration, and interpretation.

If you’re not experiencing doubt, you’re simply not pushing the boundaries far enough.